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Track Record

The Experience Behind Rachy

Before Rachy, Michael Zorich spent 15 years building and scaling commercial operations at enterprise level. Four snapshots of the work that shaped how Rachy is built.

Snapshot 01 · Global Brand PartnershipThe Deal

Global Brand Partnership

First Adidas Originals franchise store in Australia.

Orchestrated and landed the contract to open the first Adidas Originals franchise store in Australia, negotiating directly with a tier-one global brand and securing exclusive local terms. Secured and personally operated the store from launch.

Snapshot 02 · Global PLC Market EntryThe Strategy

Global PLC Market Entry

Australian market entry framework for a publicly listed multinational.

Retained by a multinational, publicly listed corporation to design its Australian market entry strategy, analysing the regulatory environment, mitigating cross-border entry risk, and blueprinting the local launch infrastructure. Engagement details held under NDA.

Snapshot 03 · Multi-channel ExpansionThe Build

Multi-channel Expansion

Two new revenue channels, built from zero.

Identified regional market white space and built a bricks-and-mortar retail channel from $0 to $6M in revenue. In parallel, structured and launched a digital retail operating system from $0 to $2M, bridging traditional retail operations with modern ecommerce fulfilment.

Snapshot 04 · Capital & Inventory SystemsThe Infrastructure

Capital & Inventory Systems

$2M+ in international procurement, optimised.

Directly managed and optimised over $2,000,000 in international sourcing across packaging, sporting goods, and technical apparel. Built the Open to Buy tracking framework on top, tying purchasing to real demand and removing cash stagnation across the supply chain.

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